Chevrolet Real People, Not Actors

To paraphrase the bard, Sir Mix-A-Lot, for about six years the Chevy Real People campaign was the ads you loved to hate, the JR Ewing of NFL commercial breaks. I made about 15 of them. More if you count retail spots that got made with repurposed footage. 117 were made in total. And there’s a reason for it. Chevy had 38 straight months of year-over-year gains, car sales went up by about 32%, truck sales by 24%, and brand opinion was up 16 points. Needless to say, the work deserved the Effies it won.