ACD/COPYWRITER/PIE AFICIONADO
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Ford Built Tough Test

When we asked for people to torture the new, aluminum-based design of the Ford F-150, we had 10,000 entrants before we paid for any media. If that doesn't prove we're a country full of sadists, I don't know what will. 

Built Tough Test Recruitment Video

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Desert Testing | F-150 Built Tough Test

Bed Meets Rock | F-150 Built Tough Test

Into the Arctic | F-150 Built Tough Test

Hauling Hay | F-150 Built Tough Test