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Wherever you go, people are looking down at their phones — especially while driving. We all know this isn’t a good thing, yet we do it anyway, despite numerous phone and car companies reminding us of the harsh realities of distracted driving. Chevy wanted to create a more positive message by reminding people that the world around them is far more interesting than whatever may be on their phone.
So we traveled around the world and asked people if they could lock their phones away and go on an untethered adventure. We ran this experiment in Austin, Mexico City, Seoul, and Dubai, creating a minute-long omnibus film, long-form content, and teasers. The videos garnered more than 39 million views worldwide and performed well on the award show circuit.